Developing Excellent Web Sites
Philip L. Hayes, CIO, FF, EMT
Colleen Hayes, MBA, RN, EMT-P

If you can’t afford a professional web designer or programmer to develop your site and you plan on doing it yourself remember this: A bad web site does more harm than not having a web site at all! The web has matured to the point that when your target audience or your customers come to your web site they will expect to find a professionally designed site, complimentary graphics, sensible navigation, meaningful content and well-communicated messages. Did you know that having a bad web site instantly damages how you or your organization are perceived on a professional level, trust level, and competence level?

1) Web Sites – A Close-up View

a) Twelve Signs Of An Amateur Web Site

2) Planning For Your Site

a) Know Your Audience

b) Enhancing Web Site Effectiveness

c) Next Generation & Database Driven Web Sites

d) A Bad Site Is Worse Than No Site At All

e) Security Issues & Hack Prevention

f) Do I Need to Comply With Any Standards?

i) Section 508

ii) Children's Online Privacy Protection Rule

iii) Privacy Statements & Terms Of Use

g) Find A Hosting Service Provider. You Get What You Pay For

3) Developing Your Site

a) Tools Of The Trade

b) Colors & Layout Options

c) Multimedia

d) CGI Programs & Java Applets That Work…

4) Marketing Your Public Safety Web Site

a) Viral Marketing Strategies and Making Your Web Site Sticky

b) 14 Ways To Promote Your Site

c) 10 Ways NOT To Promote Your Site

d) How Do People Find Your Site?

i) The Truths About Search Engines

5) Measuring Success

a) Return On Investment

b) Statistics… What do they really tell you?

6) Putting It All Together. Creating a Public Relations Web Site.